Streetwear Everywhere

Posted by Julie Yango on

Fashion is an art, whether we agree or not.

It's not all about Haute Couture with super expensive brands. So today let’s  talk about streetwear, which is a nice combination between sportswear, music (mainly hip-hop) and art (graffiti) and its influence in the fashion world.

Let’s go back, back to the beginning... Does the Stussy brand mean anything to you? It's the brand that gave birth to street fashion.

Born in the 80's, streetwear started in California with Shawn Stussy. At the beginning, he was selling t-shirts with surf logos, then the idea of large flocked t-shirts with logos came... Streetwear was born. It boomed mainly thanks to urban culture (hip-hop, skateboarding, and surfing). As time went by, hip-hop/rap artists became the streetwear influencers. 

At the time, dressing up could be a luxury for some people, so young people managed to do it with limited resources , wearing oversized clothes or sportswear while asserting their identity.

Today, the 2 major Streetwear brands that have been all the rage since the beginning are:

Stussy, we mentioned it earlier.

Supreme, created by James Jebbia in 1994 is a streetwear brand that mainly targeted young New York artists and skateboarders.

Here are a few tips to get a streetwear look:

  • Favour loose clothing, the wider the better.
  • Don't hesitate to mix and match different styles.
  • Be yourself, the most important thing is that you are comfortable.
  • Focus on accessories (caps, bags, jewelry)

If in doubt, wear black #ALLBLACKEVERYTHING, you can't go wrong with black.

Today, streetwear has become a symbol of freedom and creativity. It’s for everyone. Although fashion changes according to society, streetwear continues to inspire the world.

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